Lights, Camera, Fashion!! “Jabong Online Fashion Week” sings-off with much ardor and panache at the gala grand finale
New Delhi, July 31th 2014: When angles scorched the ramp ablaze and shortlisted fashion designers watched their muse take the ramp by storm at the final run for glory, the scenario at “Jabong Online Fashion Week” grand finale was nothing short of a fashion battlefield.All the cameras at the grand finale turned their flash-on when Bollywood’s new chocolate boy, Aditya Roy Kapoor and Girl-Next-Door, Yami Gautam added the extra glamour and pranced onto the ramp with élan. From ‘boho town’, ‘quintessentially retro’ to ‘sartorial dash’ and ‘officially mod’, these new aspirants and endowed designers laid out some stylish and chic creations at the Jabong Online Fashion Week!
The fashion radiant event was kick started in a much hullaballoo joined by Mr. Praveen Sinha, Founder and Managing Director – Jabong, Mr. Arun Mehra, CEO, Talenthouse India and Ms. Rashmi Virmani, Show Director, IOFW.
Elucidating on the thriving success of Jabong Online Fashion Week, Mr. Praveen Sinha, Founder and MD of Jabong said, “When we came up with the idea of Jabong Online Fashion Week, the only thought process was to bring upon a radical change in the online fashion industry. Our sole motive was to polish the gigantic amount of talent our country has and present it to the world to see. I am elated by the unprecedented response this initiative has received in its first season itself. Through this, we hope to change the dynamics around which the fashion industry functions and make it adept to the new-age eccentric talent that we have pooled. These young artists are now ready to take the fashion industry by storm”.
Speaking on the occasion, Ms. Rashmi Virmani, Show Director, Jabong Online Fashion Week, said “Fascinated by the entire concept of Jabong India online fashion week with its distinct sensibility and perspective …I must say the experience has been exciting and the finale ramp was full on celebrating young design energy that had to be witnessed!great thought Jabong…Pleasure to be directing IOFW “
“Jabong Online Fashion Week” witnessed its climax on July 30, 2014 at Hotel Le Meridian, Delhi as it announced the final winners across three (3) categories; Hair, Makeup, and Photographer.* The artists were not only mentored by a panel of highly reputed jury which included names like super model Carol Gracias and renowned hair and makeup artist Samantha Kochhar but the final decision to crown the winners rested upon them as well.
Aditya Roy Kapoor looked dapper while walking the ramp for Nitin Bal Chauhan and Yami Gautam looked absolutely stunning as she strut the ramp for Rajdeep Ranawat. The event also saw the who’s who of the fashion circuit present in the audience hooting for the contestants and the show stoppers, Aditya and Yami. The presence of such high octane celebrities provided the contestants with much needed motivation in the last few ticking moments as the winners were being announced. The event was also showcased on IOFW starting from July 28 till the final day for the general public.
Jabong, India’s leading fashion destination,started its on-ground search for the next heir of fashion industry in partnership with Talenthouse India, SEA’s largest crowd sourcing agency, two months ago through world’s first online fashion week-Jabong Online Fashion Week. This unique concept received an overwhelming response as soon as it went on floors and entertained thousands of entries under all categories following which a coveted jury panel was set up to hone the skills of the chosen few. The jury included some reputed names from the fashion industry with actress Yami Gautam as the celebrity mentor and gave personalised grooming tips to the final contestants for final showdown. The Grand Finale of Jabong Online Fashion Week finally gave the fashion industry three aspiring artist across three categories; Ashish Gurbani (Best Photographer), Vipin Arora (Best Makeup artist), Arvind Sharma (Best Hair artist).
The stylish and chic collection live from the ramp was available on jabong, making it the first ever shoppable fashion week in the history of Indian Fashion!