Hi to all the awesome ladies reading this. I am writing on MBF after a long time. I actually had exams so was trying to study all this time. Today I will review a very controversial product which is very famous in the Indian market.
People say that it is only South East asian countries or Indian sub continent who are obsessed about fair skin. But I always had a doubt. Even in the western countries I have heard that they used to discriminate the Afro-American race from the white people. Although it is worth so much praise that US is a racism free nation now. I really wish the same happens in our country and our neighbours. I really wish for the day when the mother of a boy stops looking for a fair skin girl overlooking all her other qualities.
Things have started to change in a good note in India where beauty blogs like MBF and many more have started to encourage girls to be proud of their own skin tone. Remember, unless you are proud of yourself, no one else is going to appreciate you. So cherish yourself and be happy about the qualities God gave you.
With that piece of my heart, I wish to begin with the review today.
Claims about Fair and Lovely Multi Vitamin Cream
New Fair & Lovely Advanced Multivitamin™ targets the same fairness problems as 5 EXPERT FAIRNESS TREATMENTS
LASER like precision on skin marks
FACE POLISH like targeting of skin tan
FACE PEEL like targeting of dullness
ANTIOXIDANT lightening action on dark circles
VITAMIN MASK lightening of skin color
Rs 125/- for 80 g
In Detail Fair and Lovely Multi Vitamin Fairness Cream Review and My Experience
Fair and lovely is a very old brand which started selling its products before 1980. Since the beginning, their advertisements have been very misleading. They advertise it as a fairness cream all over the media. Remember seeing on TV how a dusky skin tone girl does not get a job but as soon as she puts Fair and Lovely, she becomes fair (I think plastic surgery 😛 ) and then she gets the job. They have specially been using Airhostess as their model. But let me tell you dear friends, even dusky skin tone girls are amazing air hostess. I have seen so many amazing sweet air crew members who looked so beautiful with amazing polite behaviour and most of them had dusky skin tone. Its not the skin, but it is the inner beauty which makes us beautiful.
This cream comes in a tube packaging with a pink cap. The front is pretty much plain. The back side has all information. They say it does not contain any harmful chemicals or bleach and that is a good thing. However, the ingredient list looks full or ingredients which sound greek and latin to me.
The cream has a soft texture with a classic fair and lovely aroma. The smell is like a cosmetic with some florals in it. I got this cream mainly to see if it really worked. I have a dusky skin tone. I recently got a lot tanned, so I though may be i’ll try and see if this can remove my skin tan. By skin is more like combination skin with more on the oily side.
How I Use it
I have been using it twice daily, I take a pea sized amount and spread it all over my face and neck area. This usually leaves a white cast like layer on the face upon application which gives an illusion of brightening. However, trust me it doesn’t look so good from near. Upon blending or massaging the cream for a while the white cast reduces from the face. I have an acne prone skin but this did not break me out. It did not heal the existing break outs but did not give me new break outs which is such a relief.
It kind of gives a matte effect on the face for an hour after application. But after that, it does not control the oil specially on the upper lips and nose. My room mate who has a dry skin type tried this cream, according to her this didn’t give enough moisturisation on the face. So it is better for oily skin beauties as compared to dry skin beauties. This also makes the skin quite soft to touch.
However the fairness claims are False. It did not give me any fairness and did not cause any better tan removal. I think the “fairness” is due to the brightening effect of the white cast on the face and the matte effect which does not make me look oily. So it is basically putting a layer on the face and not causing actual fairness of the skin.
It works good as a normal moisturising cream but needs more massaging on the face than normal creams. It does not absorb very well on the skin. It keeps my skin moisturised for 6-7 hours. Overall, the fairness (brightening due to the white elements) lasts only as long as we have it on our skin. Don’t expect to become Snow White from Jasmine like they show on TV. Being Jasmine is better than putting on layers on the face.
Pros of Fair and Lovely Multi Vitamin Fairness Cream
1. Easy to use packaging.
2. Soft texture of the cream.
3. Makes the skin soft.
4. Does not cause increase in Pimples.
5. Easily available everywhere.
Cons of Fair and Lovely Multi Vitamin Fairness Cream
1. Does not make anyone Fair.
2. Does not remove tan from the skin.
3. Does not remove dark spots or dullness.
4. Gives a white cast on the skin.
5. Not very suitable for dry skin girls.
6. Contains Alcohol, Dimethicone, Parabens etc. A lot of chemicals.
More Photos and Swatches
Today my advice is going to be different. I am advising all the girls and ladies to be confident in their own skin tone. Try to get clear complexion but don’t wish to change the natural skin pigmentation. Those who discriminate, just tell them “GET WELL SOON” 🙂
PS. I really hope Fair & Lovely and other fairness creams stop misleading young girls. Please teach your younger sisters and daughters to love their skin tone. Tell them how beautiful they are in the way God made them 🙂
I am from Pakistan and have been following your reviews and posts for some time. I love the way you review the products and appreciate your honest opinion. You have definitely saved me some good bucks! What made me comment today for the first time is your advice today:
“Today my advice is going to be different. I am advising all the girls and ladies to be confident in their own skin tone. Try to get clear complexion but don’t wish to change the natural skin pigmentation. Those who discriminate, just tell them “GET WELL SOON” :)”
You have won my heart pretty lady 🙂 I wish you all the success and happiness in the world and thank you for boosting our self-confidence, what you have been doing must be considered a hobby or job by others but it is more of a social service in my eyes as you not only guide us and help us find the correct products and save our money in most cases by not spending on the worthless stuff, but your kind words help us all become more confident about our appearances and ourselves. Love you loads. Tc
Well reviewed and I agree that this brand has always been advertising about fairness for decades and still not changing their outlook which is ashaming, going to skip this one
That was a great message for all the girls. They should feel good about their skin tone and appreciate it. Girls should worry about getting a clearer skin not fair skin. And fair and lovely is a gross product. It only makes face white for a while but makes face sweat heavily and leaves a bad white cast.
I’m not too keen on using fairness creams and I am glad I didn’t try this.
I so agree with every point you made here astha..I have tried this cream when I was also one among those who wanted a fairer looking skin because all my cousin sisters were fairer then me and I loved how they would put on nothing and still look great. Fortunately , I have learnt to be comfortable in my skin now. This cream does leave a white cast and makes me sweat badly but I like to use it in a different way whenever i use it. I just apply a very thin layer of it and set it with compact powder. My skin stays oil free for 2-3 hours this way and looks radiant too .. Ever tried it this way ? 😉 It is an okayish product if you leave aside its claims on making one fairer 😀
I HATE fair and lovely. Breaks me out and does literally nothing.
Nice n honest review !!
I am not too keen on fairness products. But nice detailed review.
Thank you for the great information. I have oily skin and I’m looking dark.what cream I have to use.plz, tell me?
Now the quality of fair and lovely has been reduced first when I used fair and lovely it was very good to my face and it gave a very brightness to my face but when and am using the same fair and lovely it was so oily on my skin and making my skin vet dull so Plzzz increase the quality of the product
Very bad result after using this making the Pigmentation on my face.
Very bad product please dont use guys.