Hey there pretty lady! Hope you’re doing fantastic 🙂 I’m back with more makeup madness! Today I’ll be doing the Huda Beauty Liquid Matte Lipstick Icon Review, Swatches. Now I’m all about the liquid lipstick trend happening lately. All these brands are jumping on the bandwagon and coming out with their own version. Now when Huda Kattan came out with her lip contours, I wanted to get 2 of her colors that I liked the most, Trophy Wife and Icon, but seeing as it didn’t live up to my expectations, I decided to pass on a second lip contour and just try out her liquid mattes instead.
Let’s see how that turned out!
Huda Beauty Official Website Claims for Liquid Matte Lipstick Icon
Introducing Huda Beauty’s latest lip beautifier: the Liquid Matte, an unrivaled take on the liquid lipstick. The tried and true comfort-wear formula is infused with an exclusive complex to help maintain the lips’ hydration. The lightweight formula glides on a thin coat of color that intensifies as it sets to a matte, transfer-free finish with amazing staying power. You might even forget you’re wearing anything on your lips at all! Pair it with a complementary Huda Beauty Lip Contour to set off your look.
How to Use Huda Beauty Liquid Matte Lipstick
Huda’s tips for the perfect pout
1. Prep your lips: To improve consistency of application, gently exfoliate with a lip scrub. Blot off any excess oils.
2. For maximum impact, line lips using the Lip Contour and fade towards the center.
3. Apply a thin layer of Liquid Matte in the corresponding or lighter shade to fill in the rest.
4. Allow approximately 30 seconds for color to set and intensify to an opaque finish. Color appearance may vary based on skin tone.
Ingredients of Huda Beauty Liquid Matte Lipstick Icon
Isododecane, Cyclopentasiloxane, Cera Alba [Beeswax], Trimethylsiloxysilicate, Polypropylsilsesquioxane, Octyldodecanol, Disteardimonium Hectorite, Mica, Alcohol, Ethyl Vanillin, Phenoxyethanol, Fragrance, Propylene Carbonate, Water, Phospholipids, Coffea Arabica Seed Extract [Coffea Arabica (Coffee) Seed Extract], Olea Europaea Fruit Oil [Olea Europaea (Olive) Fruit Oil], Ascorbyl Palmitate, Linoleic Acid, Retinyl Palmitate, Tocopheryl Acetate, Lycopene. +/- May Contain: Ci 77891 [Titanium Dioxide], Ci 77491 [Iron Oxides], Ci 15850 [Red 6], Ci 45410 [Red 27], Ci 77499 [Iron Oxides], Ci 19140 [Yellow 5], Ci 16035 [Red 40], Ci 77492 [Iron Oxides], Ci 42090 [Blue 1].
Price of Huda Beauty Liquid Matte Lipstick
This liquid matte retails for $20 on the shophudabeauty website in USA as well as Sephora (limited colors available currently – Full range to come soon)
It’s also available at Cultbeauty and Harrods in the UK for £18.00
And of course in the UAE (Dubai and Abu Dhabi) for 100 AED
In Detail Huda Beauty Liquid Matte Lipstick Icon Review, Swatches and My Experience
Now when I heard about HudaBeauty launching liquid mattes, I was excited and new I had to get one, especially since I already had a color decided. I really wanted to get it before my birthday, but sadly they only released 5 colors on Sephora’s website, which is where I could order from. So sadly I had to wait a lot longer for this shade to come back in stock on their official website before I could get my hands on it. This really ruined the experience for me as I hate waiting that long for a product and more so I wish they had been more open about the fact that the full collection wouldn’t be at Sephora. There was no mention of this until launch day and I was HIGHLY DISAPPOINTED!
That being said, flash forward, and I finally get my hands on it! Now I had high hopes for this product. She claimed the lasting power was unbelievable and they wouldn’t budge. My first try, the product was so runny I’m like how do I work with this? The color was lighter on me than expected as well. It’s a pretty pink peach with brown undertones.
Sadly after a short while, I saw the lip color was fading away. It didn’t stand a chance! One very important thing for me when it comes to liquid lipsticks is the lasting power. That is the main reason I’ve switched to liquid lipsticks, I need that lasting power which this liquid matte didn’t give me,
Honestly after the lip contour and this liquid matte, I’ve lost faith in Huda Beauty products altogether. I really wanted this to be amazing and it’s a bit of a letdown.
That being said, it’s not bad as a matte liquid lipstick, but from this brand and for the price tag, I expect better.
Huda Beauty Liquid Matte Lipstick Icon wear test
After 5 Hours
(Inclusive of eating and drinking)
The color has faded and there is feathering outside the lip line. I ate mostly dry items and this happened!
Here is the smudge test
Swatched and Set
Water Pressure and Rub Test
Under water pressure – The color didn’t budge or bleed
When rubbed – Slight transfer and fading of color. I really had to rub hard to get it to smudge this must so that shows that its water proof at least!
More Photos, Swatches, MBF Makeup Look
Pros of Huda Beauty Liquid Matte Lipstick Icon
- Chic packaging
- Good color selection
- Good firm wand – neat application becomes easier
- Not drying
- Waterproof (Won’t budge with just water – check smudge test)
Cons of Huda Beauty Liquid Matte Lipstick Icon
- Very thin formula – Need to layer to get opaque color
- Not that long lasting
- Takes too long to dry
- Has a coconut hinted smell (personally don’t like)
- Expensive for the quality you’re getting
- Not easily available
- Not transfer proof
- Remains tacky
- Lip prep is important
- To increase the wear time of this liquid matte, I would suggest using a lip liner underneath
- Keep the tube on hand because it will require touch ups throughout your day!
3 / 5
There are so many better liquid lipstick formulas out there and if I’m paying $20 (excluding tax and shipping), I expect a top notch product. Sadly it doesn’t live up to its claim so I don’t think I’ll be buying any more.
Hope this review was helpful! Feel free to ask any further questions. Have you tried this product? Let me know your thoughts!
Have a great day beautiful 🙂